Don Jazzy And Record Label Management In Nigeria

 Naij.com entertainment editor Henry Igwe analyses how super producer became a media and marketing mogul as well as a great nurturer of talent.   

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Tiwa Savage and Don Jazzy in the studio.

Don Jazzy has achieved a lot for himself as a music producer, record label boss and brand ambassador. What are the special aspects that stand him out?

Since the transition to Mavins Records Don Jazzy has handled affairs well, created opportunities where there were none and with names previously unknown and made something off the new crop of guys with him.

Recall that the Mo’Hits imprint was dissolved in 2012, following irreconcilable differences between key partners of the label Don Jazzy and Dbanj, which led to the formation of Mavin Records.

As it is, Jazzy has managed achieving a feat previously unseen in the Nigerian music industry.

Before now, he succeeded at the helms of affairs at Mo’Hits as he steered the label’s vessel to multiple awards and sold out shows throughout the continent and overseas.

Presently, he is the head honcho at Mavins Records and it’s been interesting watching him piloting the label to pole position.

It took the new hands (Korede Bello, Di’ja and Reekado Banks) a little while to get on top of things as expected, but eventually the sparks of brilliance came to bear.

The dynamics of fusing a previous music team comprising of SID, Tiwa Savage and D’Prince with a new, untested class in Korede, Di’ja and Reekado and making something tangible off the evolution is what sticks out Mr. Jazzy. And this is what makes his possibly a feat previously unseen in the Nigerian pop culture.

And if he goes on at this rate history will be fair to him, as we have in our analyses of his music empire, and laud him even beyond what we can say here.

What are the interesting aspects that makes him so successful? A number of them.

First, it is interesting how the producer occasionally steps aside for members of his team to shine.

Secondly, it is golden how he pushes materials from his boys and concerns himself with helping them cut sizeable portions of mainstream renown.

Thirdly, and above all, it is impressive and trendsetting how much he interfaces with the teeming fans and critics alike on social media. This is a major plus in the fast-paced era we live in today, an era where records are broken every other day like Beyonce showed with her fifth album, Beyonce,  releasing it with no prior announcement, and how much Adele is currently achieving with her single Hello.

For a man who is easily the creative focal point in all of his music endeavours thus far, it is laudable.

And as Don Jazzy celebrated his 33^rd birthday today November, 26, he could hold his head high as one whose music business model is exemplary for Nigerians to take a cue from.