Coca-Cola invites Nigeria to “share the sound of an AIDS free generation” and support (RED)

The Coca-Cola Company in partnership with (RED),
invites all Nigerians to join efforts to help end mother-to-
child transmission of HIV this World AIDS Day
through the “SHARE THE SOUND OF AN
AIDS FREE GENERATION” campaign.
Award winning hip-hop artist Wyclef Jean recorded a
song titled Divine Sorrow for the (RED) campaign
together with various Coke Studio Africa artists including
Neyma, Chidinma, Navio, Rabbit and Shaa. Coca-Cola
has partnered with MTN to make the song available for
download with proceeds going to the Global Fund to fight
AIDS, Tuberculosis and Malaria, and to finance grants
which provide HIV prevention, testing, counseling,
treatment and care.
The campaign shares a message of hope and unity to
empower today’s youth to understand that they can be the
generation to end the AIDS pandemic. 650 babies are
born with HIV every day, yet life-saving medication
exists and costs as little as $.40 a day. That same
medication can reduce the risk of an HIV-positive woman
passing on the virus to her baby by 95%.
In 2013, for the first time since the discovery of the virus,
more people were newly added to treatment than were
newly infected with HIV, a critical milestone marking the
beginning of the end of AIDS.
“One of the primary goals behind the movement of this
campaign is to use the power of music to rally millennials in
realizing that an AIDS Free generation is within reach,”
said Emmanuel Seuge,
Vice President, Global Alliances & Ventures, The Coca-
Cola Company. “We are grateful to all of the artists who
are joining us in this remarkable effort.”
The Coca-Cola Company is dedicated to the fight to end
HIV/AIDS. Since 2006, The Coca-Cola Company
and its foundation have committed over $15 million in the
fight to end AIDS through awareness, education and
prevention. In 2011, The Coca-Cola Company initially
pledged $5 million to the Global Fund through the
partnership with (RED) and has recently raised its
commitment by an additional $2 million directly to the fund.
This year, Coca-Cola will leverage the size and scale of
the system to rally for the cause ultimately activating this
campaign in over 40 countries worldwide. “Incredible
things have happened in the fight against AIDS, bringing
the pandemic to a tipping point. There is much to celebrate,
but we must also renew our vow to wrestle this virus to
the point it becomes part of our history not our present,
said Bono, (RED) co-founder.
(RED) partners like Coca-Cola are on (RED) alert this
World AIDS Day to keep the pressure up, with the help
of longtime AIDS activists Queen, and musicians Avicii,
Deadmau5, Wyclef Jean, Aloe Blacc and OneRepublic.
Music fans have been a real army in the fight against
AIDS, we hope this campaign will swell the ranks.”
Coca-Cola and (RED) have partnered with OMAZE,
a leading fundraising platform that specializes in offering the
chance to win once-in-a-lifetime experiences that require
fans to make a donation to secure a chance of winning. By
visiting www.Omaze.com/CokeRED, fans will be able
to enter to win incredible experiences, including:
Go Backstage with Bono and Win his Guitar: Get flown
to a U2 show where Bono will give you his custom
(RED) Gretsch guitar and sign it for you backstage.
(Omaze.com/Bono)
The Ultimate EDM Year of Your Life: Avicii has
designed his own special experience for a fan to win tickets
to three of the biggest music festivals in the world and
ultimately join Avicii onstage in Las Vegas next year.
(Omaze.com/Avicii)
On-Stage with Queen + Adam Lambert: Queen and
Adam Lambert are inviting two fans to sit on-stage for
their concert at the O2 Arena London. They will also be
given a VIP tour of Queen’s legendary recording studio
in Montreux, Switzerland. (Omaze.com/Queen)
Live Like OneRepublic for a Day: OneRepublic has also
created a fundraising experience where a lucky fan can
spend the day with the band and enjoy VIP access to a
show. (Omaze.com/OneRepublic)
To watch and share Divine Sorrow, go to http://
www.youtube.com/watch?v=rquWgCAhY8Q