Apple users outspend Android users on 'Black Thursday'

When it comes to mobile shopping, Apple users won the
Thanksgiving Day spending battle.
Apple iOS mobile users spent about 25% more than
Android owners on their Turkey Day purchases, with an
average of $118.57 per order compared to $95.25,
according to the most recent data from IBM Digital
Analytics Benchmark.
Sales slowed down (blame the tryptophan) as the day
continued, as earlier reports showed the average order
value of Apple iOS users came in at $122.08 and $97.25
for Android users.
"Apple has a strong hold on online shopping," said Jay
Henderson, director of IBM Smarter Commerce.
"IPhone and iPad buyers tend to be slightly more affluent
and more comfortable with technology."
Apple users are three times more likely to make a
purchase on their mobile or tablet device, and made up 25%
of total online sales on Thursday. This is despite the fact
that Google's operating system is the top smartphone
platform in the U.S. market.
As more retailers launched their Black Friday sales a
day early, shoppers realized they didn't have to leave their
house -- or be in front of a computer -- to score a deal.
Half of all online shopping on Thursday -- including
browsing -- was done on a mobile device.
"That's pretty dramatic," said Henderson, especially since
in 2010 that number was just 6.5%. Of actual sales, mobile
accounted for 32% of all online purchases Thursday, up
from 25.4% last year.
However, the desktop PC is still in the deal-seeker's
arsenal. These shoppers spent an average of $132.48 per
order and represented 47.6% of all online traffic.
According to initial results from Adobe, Black Thursday
sales made on smartphones and tablets came in at $254
million.